Top Reasons to Outsource Telesales to an Outbound Call Center Service Provider

Established in 2009, Reliable Communication is a preferred sales partner for sales process outsourcing and call center services with expertise in tele-calling services for in-bound and out-bound calling, voice recorded calling, direct sales services, lead generation service for

The decision to outsource telemarketing services depends on a number of factors,Guest Posting the most important of which is whether the benefits accrued outweigh the costs incurred. It is the foremost duty of management to analyze the cost-benefit ratio before going in for outsourcing.

The primary benefits that come with outsourcing are the expenditure spared in recruiting and maintaining an entire telemarketing staff and the costs saved in procuring the equipment. The payroll costs are in part passed on as charges for the telemarketing services but the added benefits depend on how expensive the locally available labor is. If very low-cost labor is locally available to a company, outsourcing may not help save much on this count. As regards the equipment, the seasonal telemarketers are more likely to find outsourcing more efficient rather than the ones who need telemarketing services throughout the year.

However, once the initial costs are taken care of, outsourcing does contribute to saving costs for the company in the long run. Here are a few important reasons why you should go in for outsourcing:

Hiring of personnel

Labor costs are only a small part of the entire expenses that come along with hiring staff for the telemarketing services. The hiring and recruitment of the personnel can prove to be an expensive and cumbersome affair for the management. The money spent on the recruitment agencies and the time spent by management in interviewing the candidates is hardly worth the effort.

At times, the company may be forced to manage with a leaner staff than is actually required and compromise on the opportunity costs in not being able to make enough telemarketing calls due to shortage of staff. Outsourcing the services will not only ensure a well-staffed team to make the required number of telemarketing calls but also help tackle all the problems related to the recruitment of the personnel.

Professional training

Providing appropriate training to the personnel is perhaps, more important than hiring them because it is the kind of training that will determine the quality and success rate of telemarketing calls. Here again, businesses cannot afford to cut costs by compromising with a less professionally trained staff. The company and its products have to be represented by well-trained professionals.

But it is not at all an easy job to design and implement a high-level training program for telemarketing staff with up-to-date techniques by a company whose primary focus lies elsewhere. Professional telemarketing companies, on the other hand, can distribute their cost of training between various clients it offers services. As they specialize in telemarketing services, they can afford to spend time and money on providing intensive professional training to the telemarketing callers.

Compliance to telemarketing rules

With rapidly tightening rules and regulations, telemarketing calls have to comply with the updated restrictions put on these calls by various regional and federal governments. As the rules of various states keep changing from time to time, it gets very confusing for organizations to keep track of them.

In such a situation, it becomes tough for businesses to deal with these legal issues. For specialized telemarketing companies, however, it is a crucial part of their job to ascertain adherence to these rules.

Space for operations

The establishment of an in-house telemarketing facility would mean that the telemarketing staff and equipment would use up good part of the office space while in case of a telemarketing company the cost of space can again be spread among the various clients. A business might be compelled to go in for unnecessary space expansion to accommodate the telemarketing paraphernalia. Outsourcing can help avoid such extra expenditure.

Thus, outsourcing telemarketing services can save costs on a number of fronts and result in net savings for businesses after the initial costs are incurred in buying the services.

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Should you employ in-house telemarketers or use a telemarketing agency?

B2B telemarketing is seen as a proven business-to-business marketing tactic for many companies. But, there’s always the question of who actually does it.

Even for larger companies with dedicated sales teams this is a valid question: should you use your own telemarketers or turn to a specialist telemarketing agency?

Let’s put aside how to find a good telemarketing agency,Guest Posting and focus on the question of whether you should use internal resource or hire an external telemarketing agency.For many companies, there are three compelling reasons to use a telemarketing agency:1) Focus2) Capabilities3) CostThis article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency for business-to-business telemarketing campaigns.1) FocusFirstly, a strong reason for using a telemarketing agency is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource, will hand this over to either an admin person or expect telemarketing to be done as an extension of their role.But, let’s be honest about what really happens in most businesses: they find something else to do.Unlike a telemarketing agency, which employs people to make outbound telemarketing calls day-in, day-out, your employees have other duties to perform. And, believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people “just to cold call” rather than use a telemarketing agency. After a few months, I guarantee, they will be doing something (anything) else rather than telemarketing.Using a telemarketing agency means that you have a resource focused on telemarketing for your business. By using a telemarketing agency you ensure a continual effort to generate leads, not the reluctant, ad-hoc approach you will get form your own people.2) CapabilitiesHand-in-hand with the issue of focus is that of capabilities. By working with a telemarketing agency you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won’t match a good telemarketing agency when it comes to making outbound calls.External telemarketing agencies also bring capabilities around data acquisition, segmentation, key message and “pitch” development which your own people will lack.Think about it; a good telemarketer working in a small telemarketing agency will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least 10 years, that’s over 50,000 pitches. That’s a level of telemarketing experience you will only get by working with a telemarketing agency; you’ll never get it from an in-house employee.3) CostFinally, another reason for many companies to consider using a telemarketing agency is cost.When comparing using your people, or even yourself as the owner of a small business, against the cost of a telemarketing agency, the costs are pretty compelling.A telemarketing agency will charge, on average around £250 per day for a telemarketer. That’s attractive even when you compare it against the cost of your sales people. But when you consider the cost of them not being in front of prospects and actually closing, the cost justification stacks up in favour of the telemarketing agency.When comparing a telemarketing agency against an admin person making “a few cold calls” the costs need a little more study but they still make sense. Usually, the best approach is to consider two factors: a) the cost per lead and b) the opportunity cost.When looking at the former, the telemarketing agency, which is always more efficient, typically wins. In addition, when you think about the opportunity cost of not getting new leads into your pipeline and the resulting lost new business growth, it’s usually obvious that using a telemarketing agency is the best investment.So, in summary, when thinking about whether to use your own people or a telemarketing agency, consider the total picture of how much focused your own people will be, how good they will be, and what is the real return on their costs.We believe that, taking all these elements into account, a telemarketing agency is the most attrac

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